WordPress plugin · your server
Booked runs the whole appointment on the site you already have — online booking, in‑browser video, and consultation notes written for you. No commission, and customer records never leave your install.
Note · 10:32
Seasonal flu vaccine administered, left deltoid. No adverse reaction after 5 minutes. Advised on injection-site soreness.
Awaiting approval
Works with
Stripe Mollie Google Calendar Microsoft 365 GA4 Meta pixel GTM SMS gatewaySee it working
Set a service up, run the consultation, approve the note, read the numbers. Nothing here needs a second tool.
Notes, as you talk
Requesting seasonal flu vaccination. Eligible — over 65.
No egg allergy. No previous adverse reaction. On amlodipine.
Injection-site soreness expected 24–48h. Paracetamol if needed.
The gap
The rest of the visit gets stitched together out of whatever's to hand — a Zoom link pasted into an email, notes typed up from memory at six o'clock, and no real idea which services pay.
The video call lives somewhere elseA separate tool, a separate link, and an app the customer has to install before they can be seen.
The notes get written twice, or not at allOnce in the call, once in the record — usually at the end of a long day.
The numbers never reach the marketingYou know how many bookings you took. Not which channel, service or staff member earned them.
Everything in one plugin
Video and notes you've already seen. Here's the rest of what ships in the box.
Booking engine
Advanced booking
Payments & comms
AI growth advisor
Same data as the insights screen, asked in plain English. It knows your services, your staff, your repeat rates and which campaigns brought people in.
→ Where should I put next month's ad budget?
Travel clinic appointments return £68 average against £24 for flu jabs, and 41% rebook within a year. Your Meta campaign for travel clinics is the only channel under target — it has room for spend. Flu jab searches don't pick up until week 3 of September.
A Tuesday, start to finish
Five kinds of appointment that usually need three systems. Here they're one afternoon.
How it's built
The heavy, regulated plumbing runs centrally. Your customer data doesn't move.
The central service at trybooked.co. It sells subscriptions, issues licences, and runs payments, SMS, video and AI on behalf of every customer.
The plugin you download onto your own WordPress site and activate with a licence key. Your bookings, customers and notes live here — on your server, not ours.
Bookings, customers and consultation notes never cross the line above.
Security & GDPR
IDs, screening answers and uploaded documents are special-category data. Booked treats them that way — encrypted, on your own server, and never handed to a third-party cloud.
Self-hosted on your own WordPress. Patient data never leaves your infrastructure — no third-party processor, no foreign cloud. You stay the data controller.
Every uploaded ID and document is sealed with authenticated AES-256-GCM encryption. A server misconfiguration only ever exposes unreadable ciphertext, never the file.
Files sit behind a deny-all rule under random names — the database only stores metadata, never the bytes. Guessing a URL returns nothing.
Only authorised staff can open a document, and every view, change and deletion is written to an activity log you can review.
Hold the encryption key in wp-config so it never lives in the database. Rotate it, back it up, keep it off-site — it's yours.
TLS everywhere, and deleting a booking removes the ciphertext. Data-minimisation and erasure are built in for subject-access and right-to-be-forgotten requests.
Booked gives you the tooling to meet your GDPR obligations; you remain the data controller for your patients' information. Encryption at rest uses your server's OpenSSL and is strongest with a wp-config-managed key.
Compare
Plugins stop at the calendar. Marketplaces take a cut and keep the customer. Booked is the third option.
Illustrative, on typical UK list pricing. The Booked figure is the £150 platform plus £50 video & AI annual plan, plus SMS usage.
| Booked | Typical booking plugin | Booking marketplace | |
|---|---|---|---|
| Commission per booking | None | None | Per booking, plus new-customer fees |
| Data and customer relationship | Your database, your customers | Usually your site, sometimes theirs | Theirs — they market to your list |
| Video consultations | In-browser, included | Bring your own Zoom link | Sometimes, app required |
| Consultation notes | Drafted by AI, approved by you | Not offered | Not offered |
| Eligibility screening & ID upload | Built in, encrypted | Plain form fields at best | Not offered |
| Card processing | Booked Payments at 2.9% + 49p, or your own key | Your own gateway — you apply and get underwritten | Their rate, on top of the booking commission |
| Attribution & conversion pixels | UTM tracking plus Meta, GA4, GTM, TikTok, X | Rarely | Their reporting, not yours |
| Where customers book | Your site, your branding | Your site, limited styling | Their listing page, beside your rivals |
| What you pay | £20/month, £25 with video & AI | £10–£30/month per add-on | £70–£300+/month, plus per booking |
Comparison reflects typical UK list pricing for comparable feature sets. Check current provider pricing before switching.
Who it's for
Flu jabs, travel clinics, medication reviews and private services — with eligibility screening and ID capture built in.
In-person and video consultations, courses of treatment, and AI-drafted notes on every appointment.
Staff rotas, deposits to cut no-shows, group bookings and back-to-back service bundles — on the site you already have.
Gyms, wellness and professional services — anyone taking bookings on a WordPress site, with nothing taken off the top.
In use
The notes were the bit I never got round to. Now they're drafted before I've closed the call and I just read them through.
Deposits took our no-shows from one in twelve to almost nothing. That alone paid for it in the first fortnight.
We finally know which ads bring appointments rather than clicks. The travel clinic spend doubled off the back of it.
Pricing
One plan for the platform, an optional video and AI tier, and usage-based extras. Cancel any time.
Online booking, calendar, staff, locations, services and free email reminders.
Get startedIn-browser video consultations, with the AI note-taker included.
Add video & AIThe quickest way to start taking deposits and payments on your own site — no bank application, no underwriting queue. Already on Stripe or Mollie? Connect your key instead and pay us nothing for processing.
Fees apply only to money you actually take. No monthly minimum, no PCI paperwork, no terminal rental.
Move the sliders to see your numbers
Trust & security
Managed infrastructure where it helps you, hard separation where it protects you.
Bookings, customers and consultation notes are written to your own WordPress tables, on your own hosting.
wp_booked_appointments · your host
Every licence is cryptographically signed and tied to one domain, so keys can't be shared, resold or faked.
BK-9F2A-… → yourpharmacy.co.uk ✓
If enforcement code is edited, the plugin disables itself — which keeps every install on a version we can support.
checksum · verified on every load
Setup
Install the pluginUpload the zip in WordPress, or install from your account.
Activate with your licence keySigned and locked to your domain. One key, one site.
Add services, staff and hoursOr import them from your existing booking tool.
Drop the shortcode into a pageStyle it to your colours and you're taking bookings.
// anywhere in a page, post or block [booked service="flu-jab" location="bramhall" deposit="5.00" video="true" window="oct-mar"]
Questions
Yes. The booking widget is rendered by the plugin and styled from your own colour settings, so it inherits your site's fonts and sits in any theme. You drop one shortcode into a page, post or block and it's live.
You do. Every note arrives as a draft attached to the booking, and nothing is written to the customer record until a human reviews and approves it. It saves you the typing rather than replacing your clinical judgement.
Yes. Either let Booked process cards for you for a small percentage fee, or connect your own Stripe, Mollie or other provider key and keep your existing arrangement.
Yes. Locations, staff and opening hours are all separate, and availability is calculated per staff member per location. One licence covers one domain, however many branches sit behind it.
They stay where they've always been — in your database, exportable at any time. The plugin stops taking new bookings and the managed video, SMS and AI features switch off.
It handles the booking, eligibility screening and record-keeping side, and services can be set to take no payment. It isn't a substitute for your clinical or NHS reporting systems — check your own information-governance requirements before using it for a commissioned service.
£20/month, no commission. Bring your own Stripe key or use ours, and keep every penny of the booking either way. Cancel anytime.
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